CAMBUHY AGRÍCOLA UNDER THE MANAGEMENT OF THE MOREIRA SALLES FAMILY

1950s to 1980s

After acquisition and nationalization, Cambuhy went through four phases. The first was the coffee farm, a continuation of the English project. The second phase began in the 1970s when, due to the decline in coffee farming, Cambuhy underwent a complete transformation in which almost all coffee was eradicated and replaced with pastures. During this period, Cambuhy focused on cattle cow-calf production and had 16,000 head of Nelore cattle. However, given its low profitability at the time, a decision was made to replace pastures with orange orchards, marking the beginning of Cambuhy’s third phase in 1978.

Within four years, by mid-1981, 400,000 orange trees were planted. The choice of this crop was natural because the entire region was turning to citrus production, and juice processors were already being establishing nearby. In 1982, when Cambuhy had 8,000 hectares of pastures and 2,000 hectares of orange orchards, the management launched the guidelines of a work program, outlined over four years of study, travel, and research. From 1983 to 1985, Cambuhy was under the administrative leadership of Pedro Moreira Salles, who also played a role in setting the work plan. With the program implemented in 1986, Fazendas do Cambuhy was renamed Cambuhy Empreendimentos Agropecuários Ltda. and a new logo was conceived. During the same period, an Advisory Board was formed within the company. This board, through strategic planning, guided activities in pursuit of greater diversification and farm productivity, thereby consolidating Cambuhy’s fourth phase.